Date: 2011-06-06 11:01 am (UTC)
dammit, I have just spent 4 hours surfing this.


This place says it was announced in 1967 at the change of owenrship:
http://marvel.wikia.com/Marvel_Time

But this shows Stan's Soap Box from that time, and instead it's an acknowledgement of how story pacing will change:
http://enterthestory.com/1968.html (lower down)

Meanwhile, Steve Engelhart says 1:1 time continued into the 70's, with Marvel Time decreed in the 1980s:
http://enterthestory.com/englehart.html

I think the 3:1 and 4:1 ratios come from the 80's and 90's resepctive editorial fiats that it had been only 8 years or so since FF#1. The reference to Stan in the mid 60s is to his work in the 60s being the milestones (Reed&Sue's marriage, Franklin's birth) referred to by later EICs in an appeal to nostaliga when establishing the time scale.

Engelhart's assertion that 1:1 time lingered through the 70s is supported not just by his authority as a knowledgeable insider but by the backstory of Madeline Pryor containing a specific date reference to the death of Phoenix (September something, 1980) in an issue that appeared in 1983 being the last literal historical date reference in the X-Men comics of that era. The next year Claremont has to name-check Orwell to get around the editorisl nix on real time.

The firm estabishment of flexible time is no later than 1992-1993 IIRC, the 30th anniversary year of the Hulk, when PAD has Betty remarking on panel how she and Bruce "have only known each other a few years but it seems like over three decades" (paraphrased).

Those two dates (1983 and 1993) pretty much bracket the 3:1 and 4:1 Marvel Time ratios usually given if it's 8 years internally. The 8 years figure was passed on to me by the local comics shop clerk as received wisdom from Marvel's marketing dept, vaguely around the 30th anniversaries.
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