athelind: (tell it like it IS)
athelind ([personal profile] athelind) wrote2011-11-16 05:44 am

True Names and True Selves

In a response to my post about the Doctrine of "Real" Names, [livejournal.com profile] araquan provided the following insight from a Charlie Rose interview with Mark Zuckerberg and Sheryl Sandberg:

Facebook COO Sandberg talked about the power of relationship-based networks, contrasting "the wisdom of crowds to the wisdom of friends."

"So that's Google versus Facebook right there," Rose replied.

Sandberg didn't agree. She thinks the entire first phase of the Web's development -- which led to "a lot of wonderful things" -- was largely based on "anonymity and links between crowds."

The next stage of development, the one Facebook has spearheaded, is built around identity. "The social Web can't exist until you are your real self online," Sandberg said. "I have to be me, you have to be Charlie Rose."


The logical fallacy, of course, is the conflation of "real self" with "legal name". You can't be your "real self" if you're always wondering, "what would my family think of this? What if my boss Googles me?"

I am my "real self" online, and my "social Web" is woven among those who know me as "Athelind" and "Your Obedient Serpent".

That other name?

That's not my "real self", Ms. Sandberg.

That's my banking information, and I know why you want it.


[identity profile] drakegrey.livejournal.com 2011-11-16 10:14 pm (UTC)(link)
That's very well said and, while I know little if anything about Sandberg, I feel it's a good example of the problem facing us with online social networks and related technology in general. It's designed and managed by people who utterly understand and totally love the 'technical sweetness' of something, but who cannot comprehend the social consequences of these things in the real world.