athelind: (hoard potato)
athelind ([personal profile] athelind) wrote2009-07-22 11:06 am

The Hoard Potato Bats an Eye

You know, I never quite believed in the Bat Signal. Sure, I've seen searchlights shining on cloud layers, but the idea that you could see a silhouette of something placed over the light, and see it so clearly, seemed like pure fancy.

I was, evidently, incorrect:

In New York City in the early 1890s, nighttime clouds served as projection screens for giant ads. A 3,000-pound lamp atop Joseph Pulitzer's World building beamed text and figures from the news or from sponsors onto the clouds; the messages were visible as far away as New Jersey and Long Island.


The same technique was used in the '30s, in England.

Gotham City is generally considered a fictionalized New York, of course.


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