In this case, it cheapened it. The Mythos used to be be something scary, as in cosmic paranoia scary. It's been overused and misused so often through various fan incarnations and interpretations and re-interpretations that now the most successful part of the media franchise is the license used to sell plush toys.

The same thing happened to all the famous Universal Monsters (Frankenstein, Dracula, The Mummy, etc.), and then there were the sequels, and then the homage sequels to the sequels, and then the Abbott & Costello versions (A&C Meet Frankenstein, A&C Meet Dracula, etc.) and now that all the horror and terror have been completely wrung out are all only used to sell kiddie breakfast cereal.

::B::