athelind: (WARNING: TV Tropes)
Recently, I've had several conversations with different people about franchise fiction, why it becomes popular, and why so many franchises develop followings and fandoms far out of proportion to their literary merit (at least as perceived by the arbiters of such intangibles).

Since it's been a while since this (or any other) topic has come up in this venue, let's review (and rename, and renumber) Snark's Athelind's Laws of Fanfic Transformative Works:

  1. Athelind's First Law of Transformative Works:

    • A sufficiently established franchise is indistinguishable from fanfic.

      • Corollary: Star Trek novels exist because Paramount realized they weren't getting a cut of the fanzine market (see TV Tropes: Running the Asylum).

  2. Athelind's Second Law of Transformative Works:

    • The popularity of franchise fiction rests not only in the stories that are told, but in the stories that could be told in the franchise's setting. The more fertile the ground for exploration, extrapolation and personal interpretation, the more enthusiastic and enduring the fandom.


Phineas & Ferb is a very good show, at least as good as My Little Pony: Friendship is Magic.  Both shows are smart, snappy, extol virtues of creativity, cooperation, diversity and enthusiasm without being pandering or insulting, and are packed full of Parental Bonus humor.  They have fluid, slick animation and simple, crisp, geometric character design (P&F's creative team have gone on record as saying that the distinctive designs of the cast were intended to make them easy for young fans to draw).

And yet, while Phineas & Ferb has a following, it doesn't have a fandom with the same level of ... devotion ... as the Bronies.*  I will note that it also doesn't really have a premise that lends itself gracefully to fan-made characters;  a neighborhood full of eccentric grade-schoolers with a penchant for Mad Science is entertaining to watch, but adding one more quirky personality to that particular mix isn't something that excites the imagination.  Sure, it would be a blast to be nine years old and live on the same block as the Flynn-Fletchers, but nobody fantasizes about being Elmyra to Pinkie and the Brain.**

This supports the Second Law: Given two shows of approximately equal quality, I submit that the factor that makes one attract a hard-core fandom is how readily one can inject one's self or one's own creations into its milieu.

Harry Potter, My Little Pony, Star Trek, superhero comics ... They're all setting with a "sandbox" quality to them.  They have or imply Loads and Loads of Characters, and lend themselves to letting you be one of those thousands.

People write Monk fanfics, but they don't drop personal alter-egos or original characters into the Monk milieu unless they're Mary Suing. I love Babylon 5, but it has a finite story arc all centered around a particular cadre of Important People. People don't make their own imaginary Earthforce vessels like they do Federation starships.

I think the two purest distillations of "Milieus You Can Become A Part Of" are Furry Fandom, which has actually dispensed with ANY central narrative or setting and revolves primarily around the fandom's own self-created personae more than any particular commercial work ... and superhero comics, where the entire process has long been a matter of dropping a creator's own ideas and alter-egos into the larger setting.

* It's hard to think of many fandoms as devout as the Bronies.  Not even the Beatles, and they were more popular than ... well, they were pretty popular.
** Almost nobody.

athelind: (clobberin' time)
One of the comic-related blogs that I peruse regularly is also art-related: Superhero of the Month. They have a pretty straightforward shtick: each month, they pick a superhero, and invite the art community to reinterpret that character with new costume designs and, occasionally, revamped backgrounds. The contest is usually sponsored by some comic book shop, and the prizes tend to be graphic novels featuring the character in question.

It's a concept that's produced some really impressive and thoughtful looks at iconic characters, and it's one that depends heavily on fair use, remix culture, and the principles of the transformative works movement.

So what in the world possessed them to shill for a copyright-maximalist marketeer and his hollow, vapid t-shirt logo "superhero"?

Here's the guy who's the subject of the December 2011 contest: NOTES (or possibly N.O.T.E.S.), flagshill for the innovatively-named Superhero EnterprisesTM.

"NOTES" is our most powerful science fiction superhero and a highly-skilled leader in music technology, whose mission is to enhance and transform the experience of making and editing electronic music.

"N.O.T.E.S." distinctively offers solution(s) to the global fight against illicit downloading and counterfeiting, as the consequences of digital piracy online and in the streets....have continued to threaten the U.S. economy, jeopardize public safety, and undermine the livelihood of our domestic entertainment industries.

Comic book superheroes are supposed to provide role models that are potentially used by children in developing self images. N.O.T.E.S. symbolizes these qualities of high moral character, courage, generosity, and honor of a noble spirit.

That's right, kids: he fights those eeeeeeeevil downloaders! He's a valiant defender of the profit margin and traditional distribution models!

The blog also offers a link to the eventless "origin story" for NOTES, in which Our Hero defeats a couple of shoplifters with ... um ... look, all snarkiness aside, but it really reads like his music is so crappy that they go into convulsions. There may be more pages that haven't been posted yet; it certainly reads that way, and the "origin" offers no explanation as to how he got these powers of amazing musical dysentery.

I've perused the rest of the site, and it just gets worse. The fake street 'tide, the obvious memetic targeting toward the metaculturally naive—he's like Joe Camel for anti-downloading. There's nothing about actual story here; he's Pure Product, No By-Product. Sure, Marvel-Disney and DC-Warner exploit their properties mercilessly these days, and yes, Joe and Jerry's concept sketches included sketches of product labels adorned with their mythical muscleman, but NOTES is designed to be merchandised first and foremost. They come right out and say it: he was the logo for their music production company first, then they decided to spin him off into a "superhero". He got t-shirts and sneakers (and an art contest!) before his first comic was ever released. They describe him themselves as "the trendiest superhero in the universe."

Higher praise no mutant could ask.

And what fabulous prizes await the artists who can best capture this Champion of Commercialism?

1st Place: Opportunity to write/illustrate a two-page short story featuring NOTES to be featured on Superhero Enterprises' Tumblr and DeviantArt pages, and a NOTES T-shirt.

Semantic Analysis: Draw us free art to make our IP look cool and popular, and we'll let you do more free art to promote our brand!

Your Obedient Serpent was sore tempted to post a comment along these lines on the SotM blog announcement, but honestly, that's flat-out trolling—especially since the comment list on every SotM entry is headed with a "don't be rude" disclaimer.

I should note, however, that the contest parameters themselves state: "What we'll be looking for is an illustration that best exemplifies what you believe NOTES stands for."

Oh my. Do be careful what you wish for.

My medium of choice, alas, is prose, and thus not appropriate for the contest.

I think it would be a fine thing, however, if the more artistically-inclined provided the blog with entries that showed exactly what they believe NOTES stands for.

As Uncle Howard used to say ... Do Not Call Up What You Cannot Put Down.

athelind: (WARNING: TV Tropes)
What happens if the Doctor picks up a party of first-edition Advanced Dungeons & Dragons player characters? It's guaranteed that at least one will have a Bag of Holding, and there might be a Portable Hole in the party, as well.

By the Narrative Causality Conventions of AD&D1*, bringing either of those into the TARDIS will result in some kind of Negative Space Wedgie that automatically kills the whole party.

By the Narrative Causality Conventions of Doctor Who, however, the resultant Very Bad Thing will result in Several Minutes of Tension and Possibly A Cliffhanger, but it will be resolved by the Doctor invoking technobabble, running around the TARDIS console, and possibly pulling out the Sonic Screwdriver.

Combining the Narrative Conventions, I estimate a 30% chance, +5% per Regeneration Level of the Doctor, that the Doctor will not only neutralize the Anomaly, but that the solution will also incapacitate or eliminate or eliminate whatever aggressor the party was confronting when the TARDIS appeared.

This assumes that this is the Doctor's first encounter with the party, of course. If he's established an emotional stake over at least the course of an episode, that probability will drop to 25% + 2%/Regeneration Level.

In any case, a bad roll will, of course, result in the restoration of the full AD&D1 narrative conventions.

*In particular, unlike most forms of narrative (including later RPGs), AD&D1 eschews the principles that the narrative must continue to a dramatically satisfactory conclusion; in other words, Total Party Kill is not only an acceptable outcome, but, in extreme examples, a desirable one.

Desirable to some participants, that is.

athelind: (hoard potato)

Mallett just crammed so much about pop culture, high culture, and transformative art into four panels that I'm nigh-speechless.

Just as a single example: Hollywood gets lambasted for "running out of ideas" whenever they remake an old movie or adapt a TV show, but I don't think I've ever heard the same accusation when we see Yet Another Movie about King Arthur, Robin Hood, or Sherlock Holmes.

athelind: (Default)

Mallett just crammed so much about pop culture, high culture, and transformative art into four panels that I'm nigh-speechless.

Just as a single example: Hollywood gets lambasted for "running out of ideas" whenever they remake an old movie or adapt a TV show, but I don't think I've ever heard the same accusation when we see Yet Another Movie about King Arthur, Robin Hood, or Sherlock Holmes.

November 2016

6 78 9101112


Page generated Sep. 22nd, 2017 01:32 pm
Powered by Dreamwidth Studios